Posts Tagged authenticity.

Daily News: Mobile Searches & Purchases, Brand Authenticity, Digital Ad Spend in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Smart Speaker Owners Are Becoming More Comfortable Making Purchases (March 23, 2018) Marketing Charts: “In a new presentation, comScore reveals that 30% of Smart Speaker owners have purchased an item o… LSA Insider

Read more

COLUMN: Is it old media, or is it timeless? Marketing to millennials is about authenticity. – Campus News

Read more