Posts Tagged Audio

Study: Smart Speakers Driving Increase in Audio Listening

Traditional music radio has been disrupted by digital platforms (Spotify, Pandora, etc.). Especially younger users now opt for more personalized, on-demand options vs. AM/FM. Now smart speakers (Amazon Echo, Google Home) are starting to increase audio consumption across the board and may boost traditional radio as well. According to a new study fro… LSA Insider

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Daily News: Walmart Grows as Advertising Force, Second vs. Third-Party Data, Opportunity with Audio

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. With Amazon looming, Walmart quietly grows as an advertising force (August 18, 2017) Digiday: “Walmart is also a growing advertising platform that touts its ability to connect online consumer behavior … LSA Insider

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Daily News: Agencies Must Embrace Location, Smart Speakers Grow Audio Listening, Advice for Local News

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Agencies Must Embrace Location or Lose Their Competitive Edge (August 17, 2017) LSA Insider: “Agencies can respond to demands for advanced work by deploying location data in multiple ways, for customer… LSA Insider

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IAB’s New (Free) Digital Audio Buyer’s Guide – Informs a Breakout Category

The digital audio space is really just beginning to hit its pace and so this is a perfect time for the Interactive Advertising Bureau (IAB)?to come out with its authoritative A Digital Audio Buyer’s Guide?developed by IAB’s Digital Audio Committee (on which BIA/Kelsey serves). The digital audio market felt a seismic rattle with the new… […]

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Research: Real Estate Digital Advertising to Shift from Display to Audio and Video – Portada-online.com

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Clear Channel Launches AuDiO For Political Ads – MediaPost Communications

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Clear Channel Launches AuDiO For Political Ads – MediaPost Communications

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Will Interactive, Hands-Free Audio Ads Fund The “Internet Radio Revolution”? – hypebot.com

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Will Interactive, Hands-Free Audio Ads Fund The “Internet Radio Revolution”? – hypebot.com

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