Posts Tagged Audience

With Tapad Partnership, Freckle IoT Extends Scale of Audience Data

Until now, Tapad’s Device Graph has primarily been used by media companies looking to understand and measure their audiences. With this new partnership in place, however, Freckle’s large retail clients will have the ability to monitor consumer behaviors and determine which channels are most successful in driving sales…. Street Fight

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Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

“Look at Amazon versus Walmart,” says GGV Capital’s Hans Tung.. “Amazon innovated much faster than Walmart. The way they approach things to make things happen fast, iterate, make changes, do a quick test, change again, test again, change again – that kind of speed is what we look for.” … Street Fight

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‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture

TV and other legacy platforms are evolving to become more precise. These forces reflect brands’ desire to reach the people they’ve identified as most amenable to their products, and they reflect the desire to do so with messaging that is deeply relevant to consumers’ lifestyles and interests…. Street Fight

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Geopath Taps Tech from Citilabs for Audience Location Measurement

Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, has announced it will use software from Citilabs to power an audience location measurement solution for out-of-home advertisers…. Street Fight

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NextRadio Highlights Audience Measurement – Radio World

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What’s the Most Expensive Political Audience to Reach? Yep, It’s Millennials – Adweek

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Street Fight Daily: Verizon May Renegotiate Yahoo Deal, Facebook Tweaks Audience Metrics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Says Yahoo Hack Could Reopen $ 4.8 Billion Deal Talks… Facebook Tweaks Audience Network to Favor Advertiser Metrics… Google Rolls Out New Tech for Publishers to Count Mobile Viewability…… Street Fight

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Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts… … Street Fight

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Daily News: Location is Future of Digital, Y&R Talks Audience Targeting, Most Time Spent in 5 Apps

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Is the Future of Digital Advertising – Here’s Why (September 19, 2016) LSA Insider: “Location has become a substitute for cookies in the mobile/real world and it also provides a scalable o… LSA […]

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xAd Foot Traffic Data Reveals QSR Trends, Maps Audience Segmentation Opportunities

At a high level, the report, based on 37 million visits xAd observed on its platform from April 1 to June 30, gives us the inside track on which brands have been the most successful in driving foot traffic to their premises — and which brands have a way to go. … Street Fight

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