Posts Tagged Audience

Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles

On Monday, applied data science company Dstillery of New York City launched its Dscover Maps product, which allows advertisers to get a big-picture view of audience data by geography. Dstillery throws out data points that aren’t useful to them—about 60 to 75% of data—leaving only quality information…. Street Fight

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Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it…. Street Fight

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6 Ways to Engage Your Online Audience and Turn Visitors Into Customers

How do you create content that will help you attract new customers, establish long-term relationships with your existing customers, and reach your business goals? Here are six practical recommendations on how to make your content marketing work…. Street Fight

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Flytedesk Empowers Advertisers to Reach Coveted Audience: College Students

Millennials, college kids, 18–24’s—whatever advertisers may choose to call them, they are the most desirable demographic for companies large and small, according to Alex Kronman, founder and CEO of flytedesk, which aims to connect advertisers of all sizes with that coveted audience…. Street Fight

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Daily News: Facebook’s Custom Audience Targeting, Shopper’s Frustrations, Bing Ads App Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook to Require Advertiser Transparency with Custom Audience Targeting (June 25, 2018) LSA Insider: “With Facebook at the center of the data privacy discussion, the company is starting to release n… LSA Insider

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How programmatic advertising helps to target right audience – Geospatial World (press release) (blog)

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How programmatic advertising helps to target the right audience – Geospatial World (press release) (blog)

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Ericsson Emodo Launches Carrier-Verified Audience Solution

In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product that uses carrier data at scale to pre-verify mobile audiences and inventory, and then makes those audience segments available through any major demand-side platform…. Street Fight

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How to Use YouTube to Target Your Audience

How to Use YouTube to Target Your Audience

The modern living room i… ReachLocal Blog

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SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes – Search Engine Land

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