Posts Tagged Audience

How programmatic advertising helps to target right audience – Geospatial World (press release) (blog)

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How programmatic advertising helps to target the right audience – Geospatial World (press release) (blog)

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Ericsson Emodo Launches Carrier-Verified Audience Solution

In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product that uses carrier data at scale to pre-verify mobile audiences and inventory, and then makes those audience segments available through any major demand-side platform…. Street Fight

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How to Use YouTube to Target Your Audience

How to Use YouTube to Target Your Audience

The modern living room i… ReachLocal Blog

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SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes – Search Engine Land

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Daily News: Desktop vs. Mobile Audience, Smart Speakers & Brand Loyalty, Email Marketing Report

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google to Display Women-Led Attribute in Map & Search Results (March 14, 2018) LSA Insider: “The attribute, a female gender symbol, will appear directly on a business’s GMB listing, where users c… LSA Insider

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With Tapad Partnership, Freckle IoT Extends Scale of Audience Data

Until now, Tapad’s Device Graph has primarily been used by media companies looking to understand and measure their audiences. With this new partnership in place, however, Freckle’s large retail clients will have the ability to monitor consumer behaviors and determine which channels are most successful in driving sales…. Street Fight

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Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

“Look at Amazon versus Walmart,” says GGV Capital’s Hans Tung.. “Amazon innovated much faster than Walmart. The way they approach things to make things happen fast, iterate, make changes, do a quick test, change again, test again, change again – that kind of speed is what we look for.” … Street Fight

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‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture

TV and other legacy platforms are evolving to become more precise. These forces reflect brands’ desire to reach the people they’ve identified as most amenable to their products, and they reflect the desire to do so with messaging that is deeply relevant to consumers’ lifestyles and interests…. Street Fight

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Geopath Taps Tech from Citilabs for Audience Location Measurement

Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, has announced it will use software from Citilabs to power an audience location measurement solution for out-of-home advertisers…. Street Fight

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