Posts Tagged Assistants’

Daily News: Google Search Dataset Schema, Branded Voice Integrations, Voice Assistants & SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local (July 31, 2018) Street Fight: “Street Fight’s latest survey of multi-location brands reveals they continue to shift digital ma… LSA Insider

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Daily News: Automated Google Ads, Bing Ads Bidding Strategies, Smartphone Digital Assistants

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Automated Google Ads Won’t Solve the Challenge of Ad Creative (July 30, 2018) LSA Insider: “Earlier this month, Google introduced “responsive search ads” which automate the search campaign optimi… LSA Insider

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Why Google Decided Phone Calls Are the Key to Google Assistant’s Future Success

Among all the new AI-driven capabilities Google could’ve bestowed on its powerful Assistant, the company decided to focus on one capability in particular: a phone call…. Street Fight

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Daily News: Amazon Marketing Services, Google Assistant’s Duplex, Marketers & Mobile Users

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: 52% of millennials want retailers to mirror their values (June 15, 2018) Marketing Land: “The big takeaway from a new report by Euclid is that retail success strongly flows from brand perceptio… LSA […]

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Weekly News: Voice Assistants & Local Search, Social Analytics Data, State of Hyperlocal

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Voice Assistants Are Changing Local Search (April 12, 2018) LSA Insider: “The rise in voice search correlates with the increased number of digital assist… LSA Insider

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5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping

According to a survey by Linc and BrandGarage, one-in-five retailers already believes voice will be an important channel within two years, and 44% of retailers that are increasing their use of AI say they’re doing so through conversational commerce interfaces, Here’s how five major retailers are harnessing the technology…. Street Fight

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Daily News: Repeal of Net Neutrality (Local View), Real-Time Marketing, Next Frontier for Voice Assistants

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How the Repeal of Net Neutrality Could Impact Local Advertisers (December 20, 2017) LSA Insider: “It is likely the net faces a non-neutral future which could have major repercussions for many industrie… LSA Insider

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How Voice Assistants Could Transform Local (Part II)

Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation?… Street Fight

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Daily News: Location Data’s Evolution, AI Bots & Voice Assistants, Agency POV on Location Analytics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. PlaceConf: Location Data’s Evolution into an Omni-Channel Enabler (September 19, 2017) LSA Insider: “Over the years, location data and analytics have transformed in how they are being used in the mar… LSA Insider

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Daily News: Voice Assistants Influence Shopping, SMB Ad Spend Insight, Millennials Share Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping (August 25, 2017) GeoMarketing: “For brick-and-mortar retailers, now is the time to think about technologies that will bo… LSA Insider

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