Posts Tagged Apps

The Enduring Benefits of Mobile Apps for Brands

Thanks to a variety of factors including speed, user experience,  personalized messaging, reliable security, and fully customizable content, native apps increase your customers’ connection with your brand, driving more engagement and conversion than a mobile web product ever would…. Street Fight

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Consumers Demand Personalization, Range of Features from Brand Apps

Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated…. Street Fight

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Daily News: Search Trends in Mobile Apps, Google Analytics ‘Audiences’ Report, Influencer Marketing in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Market Defined by Galaxies, not Ecosystems (February 2, 2018) LSA Insider: “The collection of companies offering digital tools to small businesses either directly or via resellers is better describ… LSA Insider

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Consumers more willing to share location with apps (but privacy concerns persist) – Netimperative

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SMBs Averaging 8 Software Programs and Apps: Time for a Dashboard?

SMBs are using an average of eight different software programs and Apps to run their business. A typical SMB might use Facebook, Twitter, LinkedIn, PayPal, Quikbooks, Concur expenses software, bank accounts, CRM and supply chain software. Even though they would ideally work with one another, most of these operate as silos. How can SMBs effectively […]

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Daily News: Machine Directed Discovery, Amazon Advertising Patent, Tracking Location via Apps

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. So Long Local Search — Hello Machine-Directed Discovery (October 19, 2017) Street Fight: “Autonomous cars, artificial intelligence and voice commands are all transforming search into something we can… LSA Insider

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Report: Delivery Apps Don’t Cannibalize Restaurant Visits

Sense360’s analysis found no evidence that delivery apps lead to significant drops in restaurant visits. The analysis also found that consumers who download delivery apps tend to have higher incomes, and visit fine dining restaurants 2.5x more frequently, than those who haven’t downloaded these apps…. Street Fight

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Daily News: Measuring Marketing Success, Google & Facebook’s Apps, SMBs Struggle on Social

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Top 5 Most Important Factors for Measuring Campaign Success (May 25, 2017) LSA Insider: “As new attribution solutions seek to make it easier to determine ‘what’s working,’ measuring campaign succ… LSA Insider

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6 Ways Retailers Are Using Messaging Apps for Marketing

Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Here are six examples of innovative ways that retailers are using them to market to consumers…. Street Fight

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Google Releases Recommendations for Getting Your Progressive Web Apps Indexed

Progressive web apps (PWA) give you the app experience without the app. They’ve exploded in popularity because they immediately engage your users, and give them something to do besides read text. These apps often take an enormous amount of work and contain a lot of information. So you want to make sure all your hard […]

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