Posts Tagged Angie’s

Daily News: HomeAdvisor Acquires Angie’s List, Shopping Data & Location, Mobile Transforms Branding

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Guide: Why Your Mobile Location Campaigns Miss the Mark (May 2, 2017) LSA Insider: “Shopping behavior data is a critical supplement to mobile location targeting strategies.” As smartphone time domina… LSA Insider

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Angie’s List (Finally) Goes to HomeAdvisor

Angie’s List’s prospects has been in decline since the collapse of its paid firewall-based model, and has long been written off as a real contender for the future of home service leads. But it retains one of the largest core group of home service advertisers, with 55,000, and has over 4.5 Million home owner members […]

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Borrell LOACWest: NextDoor is Seen as ‘Hyperlocal Angie’s List’

NextDoor, the well-funded neighborhood discussion platform, is eying deeper relationships with local merchants and service providers (and monetization). VP of Business Development Craig Donato provided details and insights about the network this week at Borrell’s Local Online Advertising Conference West in San Francisco. Donato noted that NextDoo… Peter Krasilovsky’s Insights on Local Digital Marketing

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Angie’s List Gets Rid of Its Paywall — Will It Work?

Under pressure to grow usage and revenue, Angie’s List has been testing a “freemium” model for several months and this morning announced “free membership nationwide.” In the past several quarters, membership growth has been flat though retention is around 75%. Opening the site up to free basic membership was an inevitable … LSA Insider

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Daily News: SMBs Not Investing in Mobile, New Freemium Model at Angie’s List, 5G is Coming

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Angies List Gets Rid of Its Paywall — Will It Work? (July 13, 2016) LSA Insider: “Under pressure to grow usage and revenue, Angie’s List has been testing a ‘freemium’ model for several months….. […]

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Angie’s List Finally Drops Its Firewall

Facing pressure from declining membership revenues and a takeover bid from IAC’s Home Advisor, Angie’s List will end its paid membership this summer, allowing it to be in a better position to defend its leading 3.3 Million membership base against increasingly aggressive competitors in the home services referrals space, including Home Advisor, A… Peter Krasilovsky’s […]

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Daily News: Home Advisor Wants Angie’s List, 19% Have “Digital Maturity” Plans, Bargain Marketing Platforms

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Home Advisor Parent IAC Wants to Buy Angie’s List to Build Home Services Power House (November 12, 2015) LSA Insider: “Home Advisor, announced a direct bid to Angie’s List shareholders of $ 8.75 per share — essentia… LSA […]

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Big Thinking/ReThinking Angie’s List: Our Talk with CEO Scott Durchslag

Angie’s List is an iconic brand in the home services space that now has 3.25 million paying customers, 10 million verified reviews, and continues to grow its customer and advertising base. But it faces a growing group of competitors that see greater opportunities in the space and smell blood in the water, including Amazon, Google, […]

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Q3 Earnings Roundup: Shift to Mobile Presents Commerce Challenge for Yelp, Angie’s List, Groupon

Consumers are spending more time on their mobile devices than ever, a shift that is affecting both traditional and digital businesses. Recent earnings reports from Yelp, Angie’s List, and Groupon indicate that some of these publicly traded local mainstays are handling the transition better than others, particularly the rising challenge to effective… Street Fight

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Should Angie’s List Merge with IAC’s Home Advisor?

Home Service leads is a hot space, with a new generation of players throwing hundreds of millions of dollars to get into the market(s), including Thumbtack, Google, Amazon, Home Depot, Pro.com, Porch, ReachLocal, Yodle, Serviz, BuildZoom and the list goes on. The old leaders in the space – IAC’s Home Advisor (ex ServiceMagic) and Angie’s […]

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