Posts Tagged Amazon

Weekly News: Apple’s iOS 12 & Marketers, Brands & Customer Data, Amazon Launches ‘Storefronts’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers (September 13, 2018) GeoMarketing: “While … LSA Insider

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Street Fight Daily: ThriveHive Launches GMB Solution; Amazon Now #3 Ad Platform, May Open 3K Brick-and-Mortars

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… ThriveHive Launches Solution to Audit Google My Business Profiles… Amazon Is Now the #3 Digital Ad Platform in the US… Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads…… Street Fight

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Weekly News: Google’s E-A-T Score, Product Searches on Amazon, USA Today Network’s LOCALiQ

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Regional Newspaper Uncovers $ 22,000 in Co-op Ad Funds in 1 Day (September 12, 2018) LSA Insider: “Given the “use it or lose it” nature of most co-op […]

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Daily News: Google’s E-A-T Score, VR’s ‘Trough of Despair’, Amazon Rebrands its Ad Business

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Google’s E-A-T score means for ecommerce (September 7, 2018) Search Engine Watch: “E-A-T is important for the ecommerce industry because shopping pages are considered by the rater guidelines to … LSA Insider

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Amazon ‘Internal Figures’ Show 50M Echo Devices Sold to Date

In an article arguing that voice-commerce is not happening, The Information (subscription required) says “about 50 million” Alexa devices have sold to date. The publication’s sources reportedly have seen “internal figures” from Amazon. While the bulk of the article is devoted to debunking the hype around voice shopp… LSA Insider

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Daily News: Kohls & Amazon Partnership, Location Data, Facebook’s Content Review Policy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, p… LSA Insider

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Location Data: Kohl’s Store Visits Benefit from Amazon Partnership

Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and attribution (see Factual webinar). This is illustrated in GroundTruth’s Q2 2018 Retail Foot Traffic Snapshot, which shows how the retail market is evolving. It uses location data … LSA Insider

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Amazon: The Path to DIY E-commerce for SMBs

According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from small and medium-sized businesses (SMBs). In the U.S. alone, more than a million SMBs are selling on Amazon with the top categories including health and personal care, home, electronics, beauty, apparel, sports and toys. Ad… […]

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Daily News: Amazon & DIY E-commerce for SMBs, Google Ads Interface, Marketers & Voice

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon: The Path to DIY E-commerce for SMBs (August 6, 2018) LSA Insider: “According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from… LSA […]

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LBMA Podcast: Uber, Hyundai & Amazon, Compass

On this week’s Location Based Marketing Association podcast: Compass, Taiwan’s STOMAP, Grocery app Cooklist, Diageo goes AR with Bulleit bourbon, Hyundai + Amazon, Uber’s new features, and HERE teams up with Locomizer…. Street Fight

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