Posts Tagged Amazon

Study: 71% of Amazon Advertisers Spend 25% of Digital Ad Budgets on Amazon

Amazon remains a force to be reckoned with in the e-commerce marketing, accounting for 53% of all e-commerce sales growth in 2016 and 5% of total retail sales in US. And according to a recent report, that growth has extended into the digital advertising market. Third Door Media’s “Amazon Advertising Forecast 2019” revealed that 71%…… […]

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LBMA Podcast: Placed & Adobe, Perry Ellis & Amazon, Foursquare

On this week’s episode of the Location-Based Marketing Association podcast: Innovative Foto, Airport Sherpa, Alaska Airlines goes VR, Cargo raises $ 22M, Foursquare for Good, Placed teams up with Adobe, Perry Ellis’s Alexa skills…. Street Fight

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Amazon Furthers Embrace of SMBs with Storefronts

What Amazon has done is create a channel for the entrepreneurial impulse of small business owners that would appear to sidestep local commerce completely. But has local really been removed from the equation?… Street Fight

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With Go and 4-Star, Amazon Accelerating Push into Offline Retail

Amazon opened its first cashier-free convenience store, AmazonGo, last year in Seattle. It now has three Go stores, with more planned for New York, San Francisco and Chicago. And according to a Bloomberg report, the company is seeking to have as many as 3,000 by 2021: Amazon.com Inc. is considering a plan to open as many as…… […]

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Daily News: Reserve with Google, Amazon Introduces ‘Consumables’, Placed & Adobe Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Allowing You to Reserve, Book Unique Experiences in SERPs (September 26, 2018) LSA Insider: “Search results on Google have come a long way from a list of links. Today the SERPs enable all…… […]

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Weekly News: Apple’s iOS 12 & Marketers, Brands & Customer Data, Amazon Launches ‘Storefronts’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers (September 13, 2018) GeoMarketing: “While … LSA Insider

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Street Fight Daily: ThriveHive Launches GMB Solution; Amazon Now #3 Ad Platform, May Open 3K Brick-and-Mortars

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… ThriveHive Launches Solution to Audit Google My Business Profiles… Amazon Is Now the #3 Digital Ad Platform in the US… Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads…… Street Fight

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Weekly News: Google’s E-A-T Score, Product Searches on Amazon, USA Today Network’s LOCALiQ

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Regional Newspaper Uncovers $ 22,000 in Co-op Ad Funds in 1 Day (September 12, 2018) LSA Insider: “Given the “use it or lose it” nature of most co-op […]

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Daily News: Google’s E-A-T Score, VR’s ‘Trough of Despair’, Amazon Rebrands its Ad Business

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Google’s E-A-T score means for ecommerce (September 7, 2018) Search Engine Watch: “E-A-T is important for the ecommerce industry because shopping pages are considered by the rater guidelines to … LSA Insider

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Amazon ‘Internal Figures’ Show 50M Echo Devices Sold to Date

In an article arguing that voice-commerce is not happening, The Information (subscription required) says “about 50 million” Alexa devices have sold to date. The publication’s sources reportedly have seen “internal figures” from Amazon. While the bulk of the article is devoted to debunking the hype around voice shopp… LSA Insider

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