Posts Tagged Algorithm

Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Partnering with the in-product consumer sharing platform Vivoom, Crayola launched a holiday-focused campaign in the fourth-quarter of 2017. Consumers were encouraged to record videos of themselves, using a Crayola-branded filter, and then share those videos across social media as personalized holiday cards…. Street Fight

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Daily News: SMB Websites, Analyzing Store Visit Data, Unconfirmed Google Algorithm Update “Fred”

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Websites: Error Page Not Found (March 10, 2017) LSA Insider: “There is still a lot of opportunity for marketers as it relates to SMB websites.” How Share of Visit Analysis is Opening New…… […]

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The Google Local Algorithm: 2017 and Beyond, with Shotland & Mihm

Despite a convoluted consumer path to purchase, which relies on multiple sources, search remains the top and most consistent channel that consumers use to find local business information. For marketers this means a continuing imperative to focus on Google (and Bing). Google’s algorithm regularly changes, with impacts on companies large or sma… LSA Insider

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Daily News: Google Local Algorithm in 2017, Consumers OK with IoT Device Ads, Another Yahoo Breach

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Google Local Algorithm: 2017 and Beyond, with Shotland & Mihm (December 15, 2016) LSA Insider: “Local search and SEO experts David Mihm and Andrew Shotland will be discussing the Google Local A… LSA […]

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Daily News: Hallmark Talks Local Search vs. Social, iOS App Store Revenues, Google’s Mobile Algorithm Change

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Search vs. Social: Hallmark Treats the Two Very Differently (May 13, 2016) LSA Insider: “Among other topics, it explored how national brands interact with and manage local marketing campaigns on … LSA Insider

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10 Ways to Prepare for Google Algorithm Chaos

The Phenomenom of Google Algorithm Watching In Google’s attempt to organize the World’s information, a new phenomenon has transpired in recent years, the algorithm watch.  Search marketers (and others) have tried to gain an understanding into Google’s algorithm (of which there are many) to try and understand just how Google returns results f… Mediative Blog: […]

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Google’s Algorithm and Search Results Page Have Changed Significantly Since 2005

The impact of the Google “Golden Triangle” has been discussed worldwide. Mediative (formerly known as Enquiro), revealed Google’s “Golden Triangle” for the very first time in 2005 as part of a ground-breaking research study, indicating that there exists are area of intense eye scan activity at the top left hand corner of the searc… Mediative […]

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Google Local Search Algorithm Update – 2014

On July 24th, Google released a major local search algorithm update that impacts Google Maps and Web results.  Here’s a quick overview of the Google local search update. As with any major algorithm update it is still too early to tell what the exact impact will be, however there are various reports from searchers and […]

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Local SERP in ‘Turmoil’ after Google ‘Pigeon’ Algorithm Update

Search Engine Land reported last night that Google has implemented a new algorithm that in some cases radically changes the look and feel of the SERP for local queries. SEL has named the update “pigeon” (Google hasn’t disclosed a name). Here’s what Google told SEL: Google told us that the new local search algorithm ties dee… […]

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Google May 2014 Algorithm Updates

Traditionally May tends to be a busy month for Google algorithm updates.  As we reported  the other day, we have seen Google’s Panda 4.0 algo update as well as some others including Google’s release of their “Payday Loan Algorithm 2.0” which targets spammy queries.  Could there be a Penguin refresh happening as well?  A number […]

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