Posts Tagged advertising

Don’t Panic: Location-Powered Mobile Marketing is (Still) the Future of Advertising

Why all the recent talk of going data-only when data shows that customers are amenable to providing location data if it leads to relevant advertising? Let’s take a closer look at what a long-term commitment to our media partners really requires when it comes to location, minus all the triopoly panic…. Street Fight

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Politicians, groups turn to digital advertising in race to turn out voters for midterms – CNN

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Daily News: Search Advertising & Marketing, Video Advertising Bureau, Mobile Ad Spending

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How AI Can Help CPGs Meet Millennial and Gen-Z Expectations (October 16, 2018) Street Fight: “Collectively, millennials and Gen Z are the largest generational group in the US labor force. And as both s… […]

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Borrell: Auto Advertising In The Tank – Radio Ink

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Daily News: Co-op Advertising, Improving Visual Search, Snapchat’s E-commerce Ad Options

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LOCALiQ Boosts HVAC Provider’s Ad Spend 56% with Co-op Advertising (September 27, 2018) LSA Insider: “While working with an air conditioning contractor in Arizona, representatives of LOCALiQ, the new… LSA Insider

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Six answers to your questions about political television advertising – DesMoinesRegister.com

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PubMatic Report on Mobile Advertising Demonstrates Strength of Video

As the mobile ad market continues to grow, advertisers should look to leverage in-app private marketplaces and video advertising, according to a report on mobile advertising trends by publisher-focused sell-side platform PubMatic…. Street Fight

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How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]

How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]
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The Big Location Opportunity in Advertising: Think Physical to Digital | Sponsored Content – eMarketer

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Daily News: Location Data Strategy, Smart Home Market Growth, The Future of TV Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Why Every Business Needs a Location Data Strategy (June 22, 2018) LSA Insider: “Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of… […]

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