Posts Tagged advertising

Mobile Advertising: 3 Tips to Directly Reach Customers

Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Amer… ReachLocal Blog

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US Local Advertising Spend To Increase 7.6% In 2018 – MediaPost Communications

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Daily News: Machine Directed Discovery, Amazon Advertising Patent, Tracking Location via Apps

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. So Long Local Search — Hello Machine-Directed Discovery (October 19, 2017) Street Fight: “Autonomous cars, artificial intelligence and voice commands are all transforming search into something we can… LSA Insider

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Daily News: SMB Perception of Advertising, Local Search Ecosystem Diagram, Amazon & Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Do SMBs Value Advertising at All? (October 5, 2017) LSA Insider: “Only 15% of SMBs said advertising was the best way to reach and acquire local customers.” The U.S. Local Search Ecosystem (October 5,… […]

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Daily News: Upgraded Facebook Brand Safety Controls, On Target Podcast and How VR Fits into Local Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. User Retention Still the Key Challenge for App Marketers (September 13, 2017) Marketing Charts: “App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their … LSA […]

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Daily News: Amazon’s ~$2.5B from Digital Ads, Simplifying Co-op Advertising, AI’s Role in Local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Can Local Media Simplify the Co-op Advertising Process? (August 24, 2017) LSA Insider: “Generally speaking, co-op can be complicated for local media companies.” AI & Machine Learning: Why Loc… LSA Insider

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Daily News: Podcast with ZipSprout, Google’s Local Search Experiments, Audience-Targeted Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target: ZipSprout’s Megan Hannay on Local Link Building & Beyond (August 21, 2017) LSA Insider: “LSA’s Greg Sterling spoke with ZipSprout Co-Founder and Product Designer Megan Hannay to lear… LSA Insider

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Daily News: Walmart Grows as Advertising Force, Second vs. Third-Party Data, Opportunity with Audio

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. With Amazon looming, Walmart quietly grows as an advertising force (August 18, 2017) Digiday: “Walmart is also a growing advertising platform that touts its ability to connect online consumer behavior … LSA Insider

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Daily News: Tipping Point in Retail, Pubs New Role in Advertising, Importance of Digital Transformation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Tipping Point in Retail & How Brands Rebalance (August 4, 2017) LSA Insider: “News from the last 30 days has us convinced that a tipping point has been reached with major brands selling…… […]

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Snapchat Goes All In On Local Advertising

Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point this week when its stock fell below the IPO price of $ 17 per share. But if Snap’s recent moves are any indication, the company […]

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