Posts Tagged advertising

Daily News: Upgraded Facebook Brand Safety Controls, On Target Podcast and How VR Fits into Local Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. User Retention Still the Key Challenge for App Marketers (September 13, 2017) Marketing Charts: “App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their … LSA […]

Read more

Daily News: Amazon’s ~$2.5B from Digital Ads, Simplifying Co-op Advertising, AI’s Role in Local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Can Local Media Simplify the Co-op Advertising Process? (August 24, 2017) LSA Insider: “Generally speaking, co-op can be complicated for local media companies.” AI & Machine Learning: Why Loc… LSA Insider

Read more

Daily News: Podcast with ZipSprout, Google’s Local Search Experiments, Audience-Targeted Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target: ZipSprout’s Megan Hannay on Local Link Building & Beyond (August 21, 2017) LSA Insider: “LSA’s Greg Sterling spoke with ZipSprout Co-Founder and Product Designer Megan Hannay to lear… LSA Insider

Read more

Daily News: Walmart Grows as Advertising Force, Second vs. Third-Party Data, Opportunity with Audio

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. With Amazon looming, Walmart quietly grows as an advertising force (August 18, 2017) Digiday: “Walmart is also a growing advertising platform that touts its ability to connect online consumer behavior … LSA Insider

Read more

Daily News: Tipping Point in Retail, Pubs New Role in Advertising, Importance of Digital Transformation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Tipping Point in Retail & How Brands Rebalance (August 4, 2017) LSA Insider: “News from the last 30 days has us convinced that a tipping point has been reached with major brands selling…… […]

Read more

Snapchat Goes All In On Local Advertising

Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point this week when its stock fell below the IPO price of $ 17 per share. But if Snap’s recent moves are any indication, the company […]

Read more

Study: Brands Will Outspend SMBs on Local Advertising by $9B This Year

In the battle for local-market visibility, brands and enterprises are outspending SMBs. Though local businesses are far more numerous, larger brands and retailers have many more resources for exposure in local markets. As they wake up to the importance of local to mobile users, brands are shifting priorities and budgets. This year they are expected… […]

Read more

Daily News: Facebook & Factual Partnership, Media Usage Growth Slows, Ad Tech vs. Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Expands Local Data Partnership with Factual — Why? (May 31, 2017) LSA Insider: “The scope of the relationship is global, covering “more than 100 million places across 52 countries.” Waze… LSA Insider

Read more

Local advertising in California forecast at $18.5 billion – Newspapers and Technology

Read more

MediaMax Network and BIA/Kelsey Partner to Deliver Critical Perspective on Local Advertising Landscape – PR Web (press release)

Read more
Page 1 of 1612345...10...Last »