Posts Tagged Action

A Look at Google’s ‘Quality Rater Guidelines’ Over Time: How to Put Information Into Action

Google is vague on a lot of things, but every now and then we get a glimpse into what the search giant values and deems important — as we do in the recently updated Quality Rater Guidelines. For years, the Guidelines were “confidential,” but leaks allowed search marketers to analyze what Google considers to be […]

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Data: 65% of Consumers Consult Review Sites Before Taking Action

In a fragmented media environment consumers use lots of sources to make local buying decisions. New local media tracking research conducted for LSA explores consumer interactions with search engines, directory sites, social networks and review sites such as Yelp. While each category drove leads and related consumer actions (calls, visits), some c… LSA Insider

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Facebook Taking Action to Boost Ad Performance on Audience Network

Facebook will share performance metrics with app publishers of ads placed by Facebook’s Audience Network service according to AdAge.  Audience Network is Facebook’s ad network that displays ads in third-party apps. The performance information will help app publishers pinpoint the most effective ad placement and styles so that they in turn can … LSA Insider

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Class Action Ruling: Is Uber Over?

Edward M. Chen, U.S. District Court Judge for Northern California, may be remembered as a unicorn-killer after granting Uber drivers class-action standing to contest their compensation paid by the company for on-demand transportation services provided over the past six years.…… BIA/Kelsey – Local Media Watch

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91 Entries to Ad to Action Awards, 20 Finalists

Today we are excited to announce the finalists for the second annual Ad to Action Awards.  We received 91 entries, an over 50% increase compared to 2014, and the 20 finalists demonstrated the greatest potential for driving local consumer engagement and best addressed current market needs. This week the judging panel – made up of…… […]

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Foursquare, Aisle411 Join 2015 Ad to Action Award Judging Panel

In addition to having reps from Twitter, Yahoo, MapQuest, YP, LinkedIn and many other influencers, this week Foursquare and Aisle411 joined our judging panel for the second annual Ad to Action Awards. All 19 judges have a strong interest in the business of local and bring diverse perspectives to the program. As of today, here…… […]

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2015 Ad to Action Awards Broadens Reach with Rule Change, New Categories, Diverse Judges

After a great 2014 competition (60 entries, 8 winners), we are excited to bring back the Ad to Action Awards for 2015.  The competition remains focused on celebrating the most innovative “local” products or solutions that facilitate consumer actions like calls, clicks, store visits, etc. If you want to see how your company or solutions stacks… […]

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LSA|15: More Vision, Action, Data and Less Boring Other Stuff

First, save the date. The next Local Search Association event (LSA|15) is coming to LA, April 20-22 at the fabulous Loews Hollywood Hotel. I’ve participated in several LSA conferences in the past as a speaker or moderator. This year I’m excited to be helping create the program. We’re trying to do some different things with… Local Search Insider

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Coupons Generate Brand Loyalty, Fast Action and More Spending

Last week Groupon announced disappointing earnings. In the wake of such news I’m always asked about whether consumers are losing interest in “deals” or coupons. Many people have lost interest in Groupon-style daily deals. However Americans remain coupon crazy. Brands and many retailers are ambivalent about coupons but use them bec… ScreenwerkScreenwerk

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Free Webinar Highlights Ad to Action Award Winners

Don’t miss part two of our free webinar series this Thursday, July 24 at 2pm EDT featuring our Ad to Action Awards winners. Representatives from three winning companies will give attendees deeper looks into the functionality, benefits, targeting and ROI opportunities associated with their product or solution. Print: Platform Agnostic Dynamic… Local Search Insider

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