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4 Things to Know About Local Search Ads

4 Things to Know About Local Search Ads

Have you noticed ads popping up in Go… ReachLocal Blog

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The Shift in B2SMB: It’s All About Platforms

Major changes are coming to SMB marketing as the market shifts away from media towards cloud-based services, artificial intelligence, marketing automation and location marketing. This cluster of tech movements represent real opportunities to help SMBs target and engage customers, and become more efficient…. Street Fight

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Daily News: About Review Rich Snippets, Fallacy of Micro-Moments, Customer Service on Social Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Review Rich Snippets: What They’re For & What They’re Not For (August 28, 2017) LSA Insider: “Review rich snippets are an excellent way to entice your clients’ website visitors to become new … LSA […]

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Do SMBs Care About Branding? Here’s 3 Reasons Why They Should

I work in the corporate marketing department of RevLocal, where we discuss branding every day. However, our local business clients don’t always think of branding as high priority. Maybe it never crosses their minds. Maybe they think branding is pointless if their businesses will never get to Coca-cola, Apple or Google level branding. Whatever the… […]

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5 Myths about Proximity & Location Data Marketing

Location data and the marketing tactics it enables like attribution, audience modeling, cross-device behavior, foot traffic analysis, etc., have come to the forefront of the digital marketing world. Similarly, a number of mergers, acquisitions and partnerships have reinforced location’s centrality. Studies also point to an increasing embrace … LSA Insider

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My Recent Depressing Realization about All This Crappy ‘Content Marketing’

One of the things I do every day is blog. I haven’t been blogging here as much because I have too much work these days. I’m blogging on LSA Insider, Search Engine Land and its sister sites Marketing Land and MarTech Today. As a person who has been writing or editing in some capacity for more […]

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Everything You Need to Know about Retargeting [Infographic]

Two sides to the circle of re-targeting: On-Site re-targeting Website – If someone completes an action on your website they are more likely to buy.  This is why for most website’s returning visitors convert higher than first time visitors. User completes an action like a purchase User abandons the shopping cart User browses a product […]

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10 Realities Every Business Needs to Know About the State of Media in 2017 – GoLocalProv

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Advertisers Need To Be Upfront About Mobile-Based Tracking – AdExchanger

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Why TGI Fridays Is Thinking About Marketing Like a Startup

While marketers always try to understand trending topics among customers, for a national restaurant chain it also means finding ways to listen and react quickly at the local level. Sherif Mityas, who will speak at next month’s Street Fight Summit, says his company is working to connect more personally with the chain’s customers…. Street Fight

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