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Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies…. Street Fight

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Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

“Look at Amazon versus Walmart,” says GGV Capital’s Hans Tung.. “Amazon innovated much faster than Walmart. The way they approach things to make things happen fast, iterate, make changes, do a quick test, change again, test again, change again – that kind of speed is what we look for.” … Street Fight

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Daily News: SMB Cloud Adoption Infographic, If Facebook Gets Serious About Local, Shades of In-Housing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Infographic: 63% of SMBs Have Adopted a Cloud-Based Service (October 4, 2017) LSA Insider: “SaaS companies are transforming how SMBs manage HR, payroll, marketing, finances, supply chain, customer enga… LSA Insider

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What Happens If Facebook Gets Serious About Local?

What Google is to search, Facebook is to social. Those same local business owners know that, when it comes to social marketing, a good portion of their success depends on what they and their customers do on Facebook. So if Facebook gets serious about local, could that change the local landscape? What would it look […]

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4 Things to Know About Local Search Ads

4 Things to Know About Local Search Ads

Have you noticed ads popping up in Go… ReachLocal Blog

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The Shift in B2SMB: It’s All About Platforms

Major changes are coming to SMB marketing as the market shifts away from media towards cloud-based services, artificial intelligence, marketing automation and location marketing. This cluster of tech movements represent real opportunities to help SMBs target and engage customers, and become more efficient…. Street Fight

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Daily News: About Review Rich Snippets, Fallacy of Micro-Moments, Customer Service on Social Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Review Rich Snippets: What They’re For & What They’re Not For (August 28, 2017) LSA Insider: “Review rich snippets are an excellent way to entice your clients’ website visitors to become new … LSA […]

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Do SMBs Care About Branding? Here’s 3 Reasons Why They Should

I work in the corporate marketing department of RevLocal, where we discuss branding every day. However, our local business clients don’t always think of branding as high priority. Maybe it never crosses their minds. Maybe they think branding is pointless if their businesses will never get to Coca-cola, Apple or Google level branding. Whatever the… […]

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5 Myths about Proximity & Location Data Marketing

Location data and the marketing tactics it enables like attribution, audience modeling, cross-device behavior, foot traffic analysis, etc., have come to the forefront of the digital marketing world. Similarly, a number of mergers, acquisitions and partnerships have reinforced location’s centrality. Studies also point to an increasing embrace … LSA Insider

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My Recent Depressing Realization about All This Crappy ‘Content Marketing’

One of the things I do every day is blog. I haven’t been blogging here as much because I have too much work these days. I’m blogging on LSA Insider, Search Engine Land and its sister sites Marketing Land and MarTech Today. As a person who has been writing or editing in some capacity for more […]

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