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Six answers to your questions about political television advertising – DesMoinesRegister.com

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All About Leads — How to Find a Hook that Won’t be Ignored

If you want a business to thrive, getting its regular customers back through the door is only half the marketing battle. You also need to concentrate on finding new potential customers for your clients — or leads. Here’s everything you need to know as you get started: What’s a lead? A lead, or prospect, is someone…… […]

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Web.com’s $2 Billion Sale; What It Says About The Value of SMB Platforms

Web.com, a behemouth that has watched companies like MailChimp, Squarespace and Weebly grab the buzz in SMB platforms, is being tentatively sold to Siris Capital, a buy out firm, for $ 2 Billion — a 30 percent premium over its recent stock price. Counter-offers are being invited through August 5. Web.com launched in 1997 to […]

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People Are Talking About You: The Hidden Value of User-Generated Content

Simply put, insights gleaned from reviews can help you do business better. Though reviews may contain bias of various kinds, they are still the best source you can find of detailed feedback from real customers…. Street Fight

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60+ Mind-Blowing Stats About Search Engine Optimization – Search Engine Journal

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Are Advertisers Concerned About Scandal-Tainted News Talent? – MediaPost Communications

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Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies…. Street Fight

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Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

“Look at Amazon versus Walmart,” says GGV Capital’s Hans Tung.. “Amazon innovated much faster than Walmart. The way they approach things to make things happen fast, iterate, make changes, do a quick test, change again, test again, change again – that kind of speed is what we look for.” … Street Fight

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Daily News: SMB Cloud Adoption Infographic, If Facebook Gets Serious About Local, Shades of In-Housing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Infographic: 63% of SMBs Have Adopted a Cloud-Based Service (October 4, 2017) LSA Insider: “SaaS companies are transforming how SMBs manage HR, payroll, marketing, finances, supply chain, customer enga… LSA Insider

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What Happens If Facebook Gets Serious About Local?

What Google is to search, Facebook is to social. Those same local business owners know that, when it comes to social marketing, a good portion of their success depends on what they and their customers do on Facebook. So if Facebook gets serious about local, could that change the local landscape? What would it look […]

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