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Why Should I Care About Geofencing?

Why Should I Care About Geofencing?

We walk and drive around with our smartphones all day long, and most of us a… ReachLocal Blog

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Those political ads you’ve been complaining about? They could soon gussy up your favorite TV show. – Washington Post

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Q&A with Mike Blumenthal about GatherUp and the State of Reviews

The review management company co-founded by Mike Blumenthal, GetFiveStars, recently changed its name to GatherUp. I caught up with Mike to find out what prompted the name change and about his perceptions of major trends in the online reputation segment.  GS: What problem were you trying to solve when you started GetFiveStars? MB: When I started… LSA Insider

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Yext Brand Repositioning and What It Says about ‘Local’

A few weeks ago Yext announced that its Geomarketing blog was going on hiatus. This was part of a broader repositioning of the company. It has gone from listings/presence management, to digital knowledge management to “online brand management.” At the core of the product is still listings and presence management (and reputation) as a ba… […]

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Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey

Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, Dav… LSA […]

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Six answers to your questions about political television advertising – DesMoinesRegister.com

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All About Leads — How to Find a Hook that Won’t be Ignored

If you want a business to thrive, getting its regular customers back through the door is only half the marketing battle. You also need to concentrate on finding new potential customers for your clients — or leads. Here’s everything you need to know as you get started: What’s a lead? A lead, or prospect, is someone…… […]

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Web.com’s $2 Billion Sale; What It Says About The Value of SMB Platforms

Web.com, a behemouth that has watched companies like MailChimp, Squarespace and Weebly grab the buzz in SMB platforms, is being tentatively sold to Siris Capital, a buy out firm, for $ 2 Billion — a 30 percent premium over its recent stock price. Counter-offers are being invited through August 5. Web.com launched in 1997 to […]

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People Are Talking About You: The Hidden Value of User-Generated Content

Simply put, insights gleaned from reviews can help you do business better. Though reviews may contain bias of various kinds, they are still the best source you can find of detailed feedback from real customers…. Street Fight

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60+ Mind-Blowing Stats About Search Engine Optimization – Search Engine Journal

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