Posts Tagged 2018

Daily News: Google Search Counts, 2018 Ranking Factors Report, Facebook’s Search Results

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brandify Data Shows Lift in Google Search Counts (December 3, 2018) LSA Insider: “Google My Business (GMB) users may have noticed an odd increase in the count of Direct Searches reported during the mon… […]

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Mid-terms 2018: When an attack ad is a vote decider – BBC News

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Daily News: LSA’s Place Conference NY 2018, Voice Integration for Brands, Digital Marketing Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017 (August 29, 2018) LSA Insider: “A recent study of 6,000 shoppers from Publicis.Sapient and Salesforce revealed that 87% … […]

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‘Localizing” Brands, Circa 2018: A Discussion with MomentFeed’s Robert Blatt

Brands have often made a mess of their local store digital marketing relationships. They’ve focused on their national image while paying little mind to local customer relationships, services and marketing — or even telling consumers where their stores are. Agencies and services like SOCI and MomentFeed are focused on improving the national/… Peter Krasilovsky

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Daily News: Search Trends 2018, Google’s Algorithm Update, Twitter’s ‘Playbook for Agencies’

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Search trends 2018: what can marketers learn? (August 10, 2018) Search Engine Watch: “Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew adverti… LSA Insider

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Daily News: GMB’s Featured Partners Program, Marketers & Voice Activation, Global Ad Spend in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google My Business Launches Featured Partners Program (June 18, 2018) LSA Insider: “Initially announced at the Local Search Association’s LSA18 event in May 2018, the program is designed to offer mor… LSA Insider

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Meeker’s Internet Trends 2018: Local Gets a Seat at The Table

Local and SMB-oriented companies get a lot of attention when they scale, get sold and/or IPO – or threaten to. But “local” itself has never really been a big part of the global digital equation. Local media and directory companies, in fact, have been viewed as part of media’s inevitable deterioration. And digital local’s IPO’d […]

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Do SMBs Need Websites in 2018?

SMB Websites have gotten much cheaper to host and maintain, and improved functionality can make them a “hub” for marketing activities, such as voice search, local search, listings/IYP and social content. But given changes in search technology, do SMBs really need them? Naysayers are suggesting that “no click search” on Google, which highlig… Peter Krasilovsky/ […]

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#LSA18: Reviews & Rankings – 2018 & Beyond

Business reviews and ratings are increasingly inevitable. Whether companies proactively request feedback or simply allow it to trickle in, consumers are eager to share their experiences online, and understand the power and influence of their opinions. With Customer Experience positioning itself increasingly at the forefront of business evolution, h… LSA Insider

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2018 Political Ad Spend Grows, But Digital Media Dips – MediaPost Communications

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