Posts Tagged 2016

Local TV stations’ revenue totaled $28.4 billion in 2016, BIA/Kelsey says – FierceCable

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OTA Radio Makes Up 9.6% of the $148.8B Local Ad Market in 2016 – Radio World

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Daily News: 2016 LMTS, Facebook Adds ‘Live Location,’ 10 Insights from LSA17, Franchisee vs. SMB

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2016 Local Media Tracking Study (What’s Inside) (March 27, 2017) LSA Insider: “LSA released the “top-line results” from the 2016 study which looked at yesterday, past week, past month and past ye… LSA Insider

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Daily News: 48 New LSA Members in 2016, SMBs Say AdWords Ineffective, Swirl & Facebook Integration

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Philips, GoDaddy, Entravision, Waze, Scripps & 43 Others Join LSA in 2016 (February 9, 2017) LSA Insider: “In 2016, LSA welcomed 48 new members, an improvement on the 44 from 2015.” Data: 40% of…. […]

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La. politics: Political ads found new homes in 2016 – Houma Courier

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Daily News: Local Programmatic Growth, Top 10 2016 Articles, How SMBs Make Tech Buying Decisions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Location-Based Programmatic Buying Grows 110% in 2016 (January 11, 2017) LSA Insider: “New NinthDecimal data says location-based programmatic buying grew 110% in the first half of 2016.” Top 10… LSA Insider

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Top 10 Articles on LSA Insider from Q4 2016

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q4 2016: 1. Why Traditional Media Still Delivers Value in the Digital Marketplace (November 11, 2016) “Consumers often use newspapers, direct…… […]

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Street Fight’s 10 Most Popular Stories From 2016

In the local space, 2016 brought both consolidation and renewal. Major players were acquired, while other companies experimented with innovations in bots and AI, VR/AR and a new generation of voice search. Here’s a look back at the top Street Fight stories (at least in terms of traffic) this year…. Street Fight

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2016 Is Ending with a Number of Key Announcements in “Local”

The local marketing and media space continues to evolve. From mergers and partnerships, to product innovations and releases, a number of LSA members have made headlines through a variety of announcements. In many ways, these announcements are laying the ground work for the industry’s direction in 2017. However, since the local space is extre… LSA Insider

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Local Programmatic On a Tear: 110% Growth in 2016

The following chart is from an infographic distributed by NinthDecimal, based on their data from the first half of 2016. Location based programmatic grew 110% in the first six months of 2016, as advertiser demand for location-driven audiences continued to climb. NinthDecimal President David Staas sees continued growth in the use of location data as… […]

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