Strategic Deal to Boost Yelp, YP

Coming on the heels of its big content deal with Yahoo, Yelp has inked a strategic agreement with directories giant YP to use the ?vast YP sales force to sell its inventory. The deal expands Yelp’s sales reach while at the same time exposing YP advertisers to Yelp’s large and engaged base of consumer traffic. We ……
BIA/Kelsey – Local Media Watch