SMBs: “We Know We Need Mobile Sites But We’re Not Going to Do Anything”

Here’s a fascinating study in SMB “inertia.” I wrote over at Marketing Land about a Hibu (formerly Yell) SMB study in the US and UK. The survey sample was 1,800 SMBs that Hibu claims are broadly representative of the marketplace. Here are the main findings: –Just over 50% have websites; only 6% have mobile-optimized sites [&…
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