Offline Conversion Tracking Is Here, Mandatory Metric Going Forward

At Opus Research’s Place Conference we discussed that online-to-offline conversion tracking will be a mandatory metric in a couple of years. Google, Facebook, Twitter and others, including xAd, Verve, JiWire, Millennial Media, PlaceIQ and Placed are all experimenting with or delivering data on store visits and offline conversions. Google is u…
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