Mobile, Native Propel Growth in U.S. Social Advertising Market

BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats. The overall social advertising market will surge from $ 8.4 billion this year to $ 15 billion by 2018. That same year native will account for nearly…
BIA/Kelsey – Local Media Watch