Millennials Are More Connected Than They Get Credit For (and Other CCM Takeaways)

Millennials sometimes get a bad rap for being the disinterested and out of touch generation. But BIA/Kelsey survey data actually pegs them as the most in-touch (literally). When it comes to smartphone, tablet, and social networking they blow their gen-x and baby boomer forbearers out of the water. Millennials — those between 18-34 — u…
BIA/Kelsey – Local Media Watch