LSA|14: comScore’s Gian Fulgoni Highlights Drastic Changes in Ways Consumers Shop and Buy

Gian Fulgoni, executive chairman and co-founder, comScore, kicked off the final day of our 2014 LSA annual conference with a data-filled presentation on the fast-changing consumer path to purchase and its implications for local marketers. Throughout his presentation, Gian highlighted data sourced from comScore’s global panel of two million Intern…
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