Local-Mobile Ad Revs about $1.6 Billion Today

BIA/Kelsey just published an updated local-mobile ad forecast. The firm says that “U.S. mobile local advertising revenues will reach $ 4.5 billion in 2014, up from $ 2.9 billion in 2013.” It also estimates that US local-mobile ad revenue will reach nearly $ 16 billion in 2018. That projection is probably too aggressive. But more importantl…
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