How to Align Digital Advertising with Offline Behaviors

I’ve been doing a lot of thinking lately about habits. Why is it that some people have to go for an afternoon snack (me!) while others crave a morning coffee? Psychologists believe that we are not necessarily pre-programmed to become smokers, drinkers or over-eaters, but instead fall into different behavioral patterns through automation. In The P…
Mediative Blog: The Digital Results People