Franchises Prove to be More Sophisticated Than the Average SMB

When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from?BIA/Kelsey‘s most recent wave of our?Local Commerce Monitor. Franchises were much more oriented toward digital and online media. According to the LCM data, they expect to allocate 42 percent of their …
BIA/Kelsey – Local Media Watch