Local Commerce USA

Why Commercial Banks Are Turning to Proximity Technology

That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. But a new report released shines a light on the ways commercial banks and investment companies are upping the ante by using location data to get the most out of the market…. Street Fight

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Daily News: Salesforce & GoDaddy at Cloud Summit, Amazon’s Threat on Local Retail, Twitter’s Premium API

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Salesforce, GoDaddy Added to Growing SMB Cloud Summit Lineup (November 16, 2017) LSA Insider: “The Salesforce SVP of SMB Marketing Marie Rosecrans and GoDaddy SVP & GM of Productivity Applications … LSA Insider

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Phone Call Management 101: 5 Tips You Need to Know

Phone Call Management 101: 5 Tips You Need to Know

… ReachLocal Blog

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63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips

63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips
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Survey: Most Local Retailers Don’t See Amazon As a Threat

A new survey of 500 small business retailers conducted by Netsertive presents a number of interesting findings. The study sought to determine their strategies and tactics for the upcoming holiday shopping period. Despite an increasing number of retailers running early promotions in advance of Black Friday, these smaller retailers were still follo… LSA Insider

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Facebook Local: The Launch We’ve All Been Waiting For?

Last week’s rebranding of its Events app as Facebook Local could be Facebook’s long-awaited foray into serious competition with the Googles and Yelps of the world for market share in local search. Meanwhile, another Facebook local product, Marketplace, has proved to be a sleeping giant. … Street Fight

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Daily News: Digital’s Role in B2B Marketing, Web-to-Store Attribution, Factual Broadens Geo-Data Focus

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mixing in Digital in the B2B Marketing Approach (November 15, 2017) eMarketer: “Face-to-face events remain important, but website development garners more marketing dollars.” NinthDecimal Launches We… LSA Insider

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NinthDecimal Launches Website-to-Store Attribution Solution

Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-… Street Fight

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Yext Integrates Listings Management with iPad POS Vendor ShopKeep

ShopKeep, which is an iPad POS and payments platform has done an integration with Yext for data/listings management. ShopKeep says it has an installed base of 24,000 local merchants. From the release: ShopKeep will provide its customers with access to the Yext Knowledge Manager directly from the ShopKeep Back Office interface. Now, store owners an… LSA […]

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Daily News: Yext & ShopKeep Integration, Competing with Online Retail, Marketing Budgets Ebb

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yext Integrates Listings Management with iPad POS Vendor ShopKeep (November 14, 2017) LSA Insider: “This gives SMBs (and franchisees) a way to directly make changes to their business information from t… LSA Insider

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