Local Commerce USA

Square Shares Its Sales Playbook: ‘Deliver Dollars Fast’

As Square moves up the value chain with larger restaurants, multi-location franchises and other groups to support, it has gone from a sole focus on inbound, direct marketing sales to a mix of inbound and outbound. Eighty percent of Square’s larger sellers — grossing $ 250K + — still self-onboard. But a sales team is […]

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LBMA Podcast: Gimbal & Drawbridge, Brightcodes, Wirecard & Garmin

On this week’s Location-Based Marketing association podcast: Phunware + Kontakt.io, Dstillery teams up with Captivate, Gimbal buys Drawbridge, Brightcodes, Wirecard + Garmin, Ericsson Emodo, Sao Paulo’s Yellow Line, Circle K goes Coke, Locomizer patent…. Street Fight

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Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

“I think that culture is one of the few problems that you have to address before they’re problems,” says TechStars co-founder and co-CEO David Brown. “If you’re struggling to figure out how to grow sales, you can wait until sales are in trouble and still turn it around. But if you wait until you’re in […]

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How Not to Respond to Reviews: 10 Common Pitfalls

Contrary to the popular saying, all publicity isn’t good publicity. It’s quite possible to go about review response in a way that does more harm than good. Listed below are 10 common practices that won’t do your business any favors and are arguably worse than no response at all…. Street Fight

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7 Top Takeaways from B2SMBi Leaders Forum

A lot of us are betting on cloud-based services – aided by AI, marketing automation and location marketing — to boost SMB marketing and management. That’s the operating premise behind B2SMB, which is about enterprise companies selling services to SMBs. Executives from key players investing heavily in the space — Google, Dell, Office… Peter Krasilovsky/ […]

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Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever – B&T

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Heard on the Street, Episode 4: Growing the SMB Pie with Ilir Sela

Heard on the Street, Episode 4: Growing the SMB Pie with Ilir Sela

What are the nuances and tactical imperatives of selling pizza locally? For one, it compels a highly verticalized approach: It’s all about focus and specialization on the sector’s unique operational challenges, according to Slice Founder and CEO Ilir Sela, our latest guest on Heard on the Street…. Street Fight

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Kohl’s Opened Amazon Return Centers & Foot Traffic Grew 12%

Last year, an unusual retail deal got worked out in which Amazon set up return centers in some 81 Kohl’s stores in Chicago and LA. Everyone in the retail world was shocked. Why would Kohl’s help the enemy with an arrangement like this? Surprisingly the deal benefited both companies. Of course, Amazon got a better…… […]

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Discover These Hidden Video Marketing Secrets from the YouTube Pros

Discover These Hidden Video Marketing Secrets from the YouTube Pros
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SMB OS Operators, Part III: Booker

Recently acquired by MindBody, Booker has been living out the principles of SMB OS long before we started calling it that. In this interview, Booker CEO Josh McCarter explains how his business helps SMBs go beyond typical marketing tactics to attract and keep customers coming back…. Street Fight

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