Local Commerce USA

Ahead of ‘Cyber Week,’ Most Consumers Still Prefer Stores

While holiday sales have already begun, next week is the much-anticipated official start to the holiday shopping season. Analysts and pundits will be watching the numbers during “cyber week” to track e-commerce growth. A generally good economy promises increases for both online and offline retail. However, there are multiple projection… LSA Insider

Read more

Prepare For The Holiday Season With These Marketing Tips

Prepare For The Holiday Season With These Marketing Tips
Read more

Daily News: Cyber Week, The Online Reputation Gap, Customer Experience and Reputation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Ahead of ‘Cyber Week,’ Most Consumers Still Prefer Stores (November 16, 2018) LSA Insider: “While holiday sales have already begun, next week is the much-anticipated official start to the holiday s… LSA Insider

Read more

New York Radio Touts Its Ability To Pump Purchases – Radio & Television Business Report

Read more

Your Customer Experience and Reputation are Your Brand

Your customer experience and reputation are much more than a differentiator. They’re the cornerstone of your brand. For decades, businesses have built brands by defining their values (what do I stand for?), positioning (how do I want customers to perceive me?), and image (how do I express my brand consistently from one channel to the…… […]

Read more

Co>Op Connect Helps Find Unknown, Available Co-op Funds

Many local retailers are unaware of their existing co-op accruals. As a result, these funds frequently go unused – to the tune of billions of dollars each year in the aggregate. Accruals refer to money earned by a retailer or dealer that can be used for advertising. Retailers earn these dollars — which are based…… […]

Read more

What Percentage of ~$50B in Digital Ad Revenue Is ‘Local’?

Earlier this week the IAB released its half year digital ad revenue report. The IAB estimated that US digital revenue was $ 49.5 billion for the first half of 2018. That compares with $ 40.3 billion a year ago. Mobile advertising was responsible for nearly 63% of the total, up from 54% a year ago. Desktop revenue was roughly […]

Read more

Digital spending hits record in US midterms – The Straits Times

Read more

Daily News: B2B Buying Patterns, Holiday Retail Wins, Paid Search Growth, Tech-Powered Purchasing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 70% of B2B Buyers Still Want to Talk to Live Sales Reps (November 13, 2018) LSA Insider: “Many companies over the last decade have shed sales reps, especially “feet on the street” in…… […]

Read more

Groceryshop: Voice Search Adding Impulse Buys, More Sales

The impact of voice search and commerce on shopping is being sorted out. Today, few consumers are using voice search like Alexa, Google Home and Cortana for …

Read more
Page 1 of 52212345...102030...Last »