Local Commerce USA

Annie Selke Uses Offline Tactics to Drive Online Buyers

The high-end furnishings brand Annie Selke uses direct mail catalogs and flyers to tell the company’s story, before ultimately driving most shoppers online to complete their transactions, explains Cindy Marshall, chief marketing officer for the Massachusetts-based brand. It’s also working with 4Cite’s cart-abandonment program and the vendor’s oth… Street Fight

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Daily News: Amazon’s ‘Storefronts’, Google Search & Personalization, TripAdvisor’s Redesign

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Launches ‘Storefronts,’ a New SMB Seller Destination (September 17, 2018) LSA Insider: “Half of everything sold on Amazon comes from SMBs, according to the company. In that context, Amazon i… LSA Insider

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Sprinklr, Snaps Launch Solution to Blend Efficiency of Chatbots & Care of Human Reps

Primarily a customer experience management solution, Sprinklr believes its new integration will help brands more easily manage the transition between automated chatbots and human agents when dealing with complex customer care questions on Facebook Messenger, Twitter, and SMS…. Street Fight

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TripAdvisor Wants to Become Your Social Media Network for Travel

What started as a site for travel reviews is pivoting to become a social media hub for travelers, providing a personalized travel planning experience that combines reviews and recommendations from friends, publishers, and influencers, the company announced Monday…. Street Fight

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Daily News: The Best Content Distribution Channel, Apple’s iOS 12, Social Media & Holiday Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Clearly See Email As The Best Content Distribution Channel (September 14, 2018) Marketing Charts: “Websites, blogs and social media are perceived to be effective channels through which to mar… LSA Insider

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New Local Marketplace: EMain Set for Brooklyn Trial

EMain, a startup that aims to recruit local businesses to a local online marketplace, is set to begin a 60 business, 12-week trial in Park Slope, Brooklyn …

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3 Types of Businesses That Should Run Instagram Ads

3 Types of Businesses That Should Run Instagram Ads
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Six answers to your questions about political television advertising – DesMoinesRegister.com

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Street Culture: Qiigo Employees Discover Career Paths They Didn’t See Coming

“It’s all about personal development,” says Qiigo CEO Rick Batchelor of his approach to cultural management. “What works for them, what do they want, where do they see themselves in 12, 24, 36 months, and then help them make a plan to grow toward that.”… Street Fight

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Weekly News: Google’s E-A-T Score, Product Searches on Amazon, USA Today Network’s LOCALiQ

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Regional Newspaper Uncovers $ 22,000 in Co-op Ad Funds in 1 Day (September 12, 2018) LSA Insider: “Given the “use it or lose it” nature of most co-op […]

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