For Local Business

WARNING – Your Website Needs SSL By October of 2017!

Does Your Website Need SSL Certificate? The short answer is EVERY website needs an SSL certificate and needs to be migrated from HTTP to HTTPS as soon as possible.   You may be asking questions like: Does my website need a SSL? Why is my website showing up as not being secure on Google chrome? […]

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What to Do When You’re Wasting Your Adwords Budget and Getting a Low ROI

Are you getting sucky results from your AdWords campaigns? You’re not alone. It’s been estimated that 98% of all PPC campaigns are wasting money. So what is that other 2% doing that you’re not? What separates the successful campaigns from the sucky ones? Most often, the failure is an event, not a “bad” company. In […]

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Should I Hire a Marketing Agency or Build Our Own In-House Team?

To ‘build’ or to ‘buy’, that is the question… Let’s review the pros and cons of each. Our research has shown that working with a digital marketing agency can be 33% more effective than hiring an in-house team of marketers, but let’s review and you can be the judge of what is best for your […]

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Everything You Need to Know about Retargeting [Infographic]

Two sides to the circle of re-targeting: On-Site re-targeting Website – If someone completes an action on your website they are more likely to buy.  This is why for most website’s returning visitors convert higher than first time visitors. User completes an action like a purchase User abandons the shopping cart User browses a product […]

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Is Your Agency Using All Of Adwords Targeting Options?

Many people DO NOT realize all the amazing targeting options available in AdWords. AdWords has put a lot effort to keep up with all the options available with Facebook advertising. Look at the AdWords targeting options infographic below to see all the different options available. From our experience, most advertisers are not leveraging these option… […]

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How to Tweak AdWords to Increase Phone Leads by 3X

Is your franchise NOT getting as many phone calls as you need it to? Not getting enough phone leads is a major problem for many franchisors. When they struggle to not get enough leads it makes it harder to prove ROI and to sell new franchises, which leads to stunted growth. Even worse, when your […]

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8 Deadly SEO Mistakes Companies Make When Switching to the Adobe Experience Manager

Will using Adobe Enterprise Manager (AEM) help your search engine optimization? Yes. But, will implementing it in the wrong way cost you your SEO ranking, and undo everything you’ve already achieved? Absolutely. Failing to invest the time, thought, and data into your transition can cost you hundreds of thousands of dollars in re-work. It can […]

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The Definitive Guide to SEO for Shopify Plus

Merchants added more than290 million products to Shopify last year. So how do you make sure search engines can find your products in all that noise? Shopify’s premier package, Shopify Plus, is enormously popular for the ease-of-use and customization it offers. Yet, some sellers feel that their products haven’t been shown any new love from […]

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How to Get 10X more Leads From AdWords Without spending 10X More!

The median conversion rate for the pay-per-click industry is 2.35%. What if I told you that you can get 10x that number, without spending 10x more money? In fact, it will only cost you the time it takes to strategize and pay close attention to detail. We’re going to help you fill your funnel with […]

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5 Google Analytics Dashboards for CMO’s

Did you know that less than half (44%) of surveyed businesses can measure their paid search ROI? Measuring the impact of any digital marketing is essential, because success is “maintained,” not “achieved.”  It’s like going to the gym. You don’t stop once you’ve seen results. You have to keep going just to maintain them. Most […]

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