BIA/Kelsey and Manta Joint Report: SMBs Shift Priority to Customer Retention

Traditionally, SMBs have invested the majority of their time, energy and budget in acquiring new customers. However, a recently-released report from BIA/Kelsey and Manta, based on findings from nearly 1,000 members of Manta’s online directory community, indicates a clear shift in focus to engagement and retention. According to the report, &#…
BIA/Kelsey – Local Media Watch