At Leading in Local: ILM 2013: ‘Transaction Marketing’: Adding Loyalty to the Local Mix

Local marketing has moved beyond a sole focus on new customer acquisition to also focus on customer loyalty and engagement. Using credit card registration and point-of-sale integration techniques, leaders in the space have found new ways to engage with millions of local customers and merchants.On the final day at?BIA/Kelsey‘s Leading in Loca…
BIA/Kelsey – Local Media Watch