At Leading in Local: ILM 2013: The Path to Purchase

  The shift from print to PC was disruptive. The shift from PC to mobile is also disruptive, but the implications are more complex as consumer behavior becomes increasingly multi-screen. Today, half of U.S. mobile searchers begin their purchase research process on the mobile phone, and 46 percent use their mobile phone/smartphone as their exc…
BIA/Kelsey – Local Media Watch