Apple’s ‘Misunderstood’ Ad Is Subversive

There has been a great deal of discussion about the emotional content and impact of Apple’s new “Misunderstood” ad. The ad shows a kid who’s seemingly overly involved with his phone and not participating with an extended family visit and Xmas fun. The kid is “misunderstood” by his family and, initially, by us. W…
ScreenwerkScreenwerk