Answers to 5 Co-op Advertising Concerns for Local Marketers

With over $ 70 billion available co-op advertising funds, one might assume the funds are helping local retailers push more advertising resulting in more awareness, traffic and ultimately, sales. But roughly $ 35 billion in co-op goes unused each year and local marketers face a number of obstacles in trying to help clients utilize the funds. Co-op……
LSA Insider

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