Analyst Roundtable: XappMedia introduces new Ad Format and Facebook’s buy into a Virtual Future

Today’s BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook’s announcement of their acquisition of virtual reality company Oculus VR earlier last week. And XappMedia has announced a partnership this week with NPR to bring audio ads in native form, essentially creating a brand new form…
BIA/Kelsey – Local Media Watch