About

THE BUSINESS OF LOCAL COMMERCE IN CANADA

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Local Commerce Canada promotes and evaluates new and growing technologies and services that local businesses, merchants and retailers can leverage to generate quality leads and actual sales (not just views and clicks) for their business.

We are the country’s main resource for content, news, research, analysis, community, case studies, events and general information on the ins and outs of the local commerce sector in Canada.

The way consumers find and transact with local business, the way local business find and transact with consumers is continuing to change rapidly.

Our mission? We exist to educate, promote, measure and advise about the local commerce industry in Canada.

 

WHAT IS LOCAL COMMERCE?

Local Commerce has many definitions. In our context, it means how local businesses, merchants/retailers, especially those selling services, find and transact with local consumers through online or mobile technologies or services.

Question: How exactly are local merchants who sell services supposed to attract and sell those services to the online or mobile consumer? The process of selling products online or to mobile consumers has developed nicely over the past 15 years. However, the process of selling services is still archaic. Think about how a restaurant, a dentist, a contractor, a business consultant, a driver, a health practitioner, a spa or any other service based industry is to sell their service directly online or through mobile. Not evident. However, that exact process is now being served by a number of technologies and marketing services and that is our definition of local commerce and what we will be focused on promoting and evaluating.
FOR FURTHER INFORMATION:

 

PARTICIPATE, CONTRIBUTE & CONTACT:

We encourage you to participate and contribute in the following ways:

  • For editorial or advertising information, please contact us here
  • Send news or tips here
  • Follow us on Twitter
  • Contribute as a writer (Send articles or become a regular contributor)
  • Comment on posts
  • Send feedback, suggestions or general contact here

 

Contact us to discuss how we can help achieve some of your marketing goals by Partnering with us or through our Membership or Sponsorship programs…